Marketing

My background is in information systems and sales and marketing and my approach to web design reflects this.

Your website is the keystone of your business and marketing strategy. It should send the right message to the people you want to engage - existing clients, new prospects, members, employees, the press - and it needs to be found - and used - by those people. Good web design, copy, web marketing and search engine optimisation are vital elements in achieving your goals.

When developing your site we take into account your overall objectives. Usually this includes your site being found on internet search by prospective clients, members, suppliers, etc. So we build into the site features which will help search engines and real people find your site.

To generate traffic to your site we will optimise your site for search engines, publicise your site on the internet directories, establish links with portal sites, search engines, industry groups, etc., monitor the number and type of visitors and establish mechanisms to create more traffic of the right kind.  We may also include social media such as blogs, email newsletters, Facebook and YouTube in your marketing plan if these are appropriate to your audience.

The objective is not just to generate lots of hits. It is much more important that the visitors to your site are potential clients and do what you want them to do when they get there. So the message on your site should be clear and the site structure and navigation make it easy for your visitors to find what they want.

Visitors graph from Google AnalyticsWe use various statistics packages, including Google Analytics, to regularly assess the number of visitors and their behaviour on your site. You can find out more about terms like bounce rate, referrals, unique visitors at http://www.analyticsmarket.com/blog/google-analytics-definitions

There’s a lot of marketing that you can do yourself, for example, listing your site on trade and local directories, using your web address on stationery, signage and product packaging. But if you need extra marketing or a more formal campaign I can provide that for you.

 

Email marketing and newsletters

Small businesses and single professionals often find that the best prospects are to be found via referrals or further business from long-term clients.

The cost of selling to existing clients is much less than breaking in new ones.

So its a good plan to keep in touch with your clients on a regular basis and also people who express an interest, but maybe its not quite the right time for them to buy your services.

An email newsletter is a low-cost and effective way of doing this. MailChimp is free for small numbers of emails and contacts and is designed to be easy-to-use. But if you haven’t got the time to do this, or need a helping hand to get started, I can do this for you - including writing copy.

Give me a call on the number below or email me at sandra@realcom.co.uk.

 

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If you are considering a website for your business or organisation or would like professional help with an existing project please email me at sandra@realcom.co.uk or call on 01530 440000

Froggarts Cottage, School Lane, Coleorton, Coalville, Leicestershire, LE67 8HT